7.5 million small businesses may be at risk of closing permanently during the COVID-19 pandemic only in US, according to a survey from Main Street America.
How digital marketing has been helping small businesses to get through the pandemic. The six reasons that small businesses use digital marketing to get more sales:
The pandemic has caused Governments to set curfews and social distancing rules. With that, people are spending more time home browsing the web.
Small businesses have to rethink their selling strategies and reach their local audiences online. Remember, in this digital era, a business competitor is just a click away. In case a customer is not able to find any business they are looking for online, then they will immediately go to the competitor website or business.
Small businesses operating on a small budget in many cases, also they might be barely getting by orders during the pandemic.
Digital marketing is the most cost-effective way to reach more impressions and promote their offerings, making it a more feasible option for smaller operations.
During the crisis, digital business sales increased huge in SEM industry. Industries like health, food, garments, electronics, medical supplies, users browse for different products on search engines.
Having useful products at stock without making anyone get notice is a must change strategy. Optimizing websites for SEO makes small businesses’ offerings visible to these searchers.
For small businesses to survive they need to keep their clients engaged and there is no better way than leveraging email marketing and sending personalized messages.
Informing clients about the current status of the business and providing useful tips builds trust and loyalty.
Companies should learn new techniques from their competitors as everyone has something to teach.
Online presence is a mandatory factor in terms of attracting prospects, and companies must have a dominating online presence compared to their competitors.
When people pick products or services during a crisis, they look for evidence of who they can trust.
Having a website that features case studies and reviews improves the brand’s reputation and builds trust.
Obviously, its is a tough time, but you need to survey this period in a smart digital way before its too late.
We encourage you to stay active online, answer your customer’s queries and let them know that you’re still there — that this is temporary.
We will get through this together. Stay safe. Click here For Jobs in digital marketing
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