Identifying the lead at the right time. A business may receive considerable traffic by virtue of promotional expenditure. However, it may not be converted into tangible sales, very much unlikely. In case the user follows through with the content, the sales vortex will work.
By implementing a chatbot a customer gets prompted when he is browsing something specific. The point is, that the user may not have an intention to buy..
Larger engagement capacity. After the conversation with a human, the chatbot can remind a customer from time to time about the product through sending product updates and promotional offers. It all goes directly to the customer’s message box and there is a high chance it will be opened and read.
A chatbot inside Messenger does not have to target, so it can be displayed to a vast and varied audience.
Data collection and analysis. When a user posts casual comments, they actually provide important information. A person voluntarily gives valuable data concerning latest purchases, residential areas, hobbies and preferences. Chatbots can accumulate and analyse these red flags which have a high chance to be missed by personnel.
People tend to behave and talk more freely when they know exactly who they interact with. The same policy is applied to chatbots. People are not willing to fill in surveys, a bot gathers feedback by softly asking needed questions, so feedback is collected based on humans’ responses.
Driving sales. By instant reaction to a problem with an appropriate solution, a chatbot becomes a tool for driving sales. When a bot has all the vital data collected — customer’s behaviour — it offers the right product. The interaction between the bot and the customer starts with the greeting and moves along to the selection, then to the order and finally to payment collection. A fast and flawless chain of events, devoid of human mistakes.
In summary, weaving artificial intelligence into business is effective and in perspective, just as much as the costly undertaking. Feasibility should be taken into account: if the top companies do not hesitate to introduce technology into their operations, a medium-sized business must think twice. Poorly designed and primitive chatbots — just like any other tool used unconsciously — can be destructive and deter customers once and for all.
