The WhatsApp chatbot platform helps businesses to offer personalized recommendations to customers by analyzing their historical data and previous purchases. By using WhatsApp chatbot integration, a business can automate repetitive marketing tasks, helping the sales and marketing team to focus more on generating leads.
"According to Techcrunch, WhatsApp now has 1.5 billion users and sees 60 billion messages sent per day."
Building an intelligent chatbot on WhatsApp with cognitive services will enable enterprises to perform a variety of tasks which include product research, product catalog, customer support, follow-up communication, sales, and conversion etc., automatically. A WhatsApp bot, on the whole, supports an enterprise to drive higher brand recognition, nurture leads, and build customer loyalty.